What Does Amazon's Choice Mean?

Shopping on Amazon, you've undoubtedly seen this label. But where did it come from?

Amazon’s Choice originated as a solution for Amazon Echo users. When customers ordered a product using voice command, Alexa would suggest an "Amazon’s Choice" product if the customer didn't specify a brand.

Over the years, this badge has become a sought-after recognition for sellers and a guide for buyers. It’s evolved to represent quality and reliability.

Wondering how products earn this badge? There’s a mix of factors at play.

Highly purchased products stand a better chance. After all, there's safety in numbers, right?

Products with stellar reviews get the nod. Because who doesn't trust a well-reviewed product?

Prime-eligible and products that ship quickly often get preference. After all, who likes waiting forever for their orders?

It's like a golden ticket. Products with this badge often see a spike in sales. Who wouldn't want that?

It acts as a quick guide to reliable products, taking out the guesswork. Because who has time to sift through a million reviews?

It's not all roses. There are some misconceptions surrounding this badge.

Contrary to popular belief, sellers can’t buy this badge. It's earned, not bought.

Surprising, but true. Just because it's Amazon's Choice doesn’t always mean it’s the absolute best option available.

It boils down to offering quality products, collecting positive reviews, and ensuring quick shipping. Simple, yet not so simple, huh?

The Amazon’s Choice badge is a handy tool for both sellers aiming to boost their sales and buyers looking for reliable products. But, like everything, it's essential to approach it with a discerning eye.

Is Amazon's Choice a paid feature for sellers?
No, sellers cannot pay to get this badge. It's earned based on product quality and other factors.

Does every product category have an Amazon's Choice?
Not necessarily. It depends on the product's popularity and reviews in that category.

Can a product lose the Amazon's Choice badge?
Yes, if its performance dips or other products outshine it.

Is Amazon's Choice region-specific?
Yes, a product might be Amazon's Choice in one region but not in another.

Does Amazon's Choice guarantee product quality?
Not always. It's a guide, but always check product reviews and details before purchasing.